RTCentras & Bell Partners sign up to use the DigitalMR communities247 platform
London/Vilnius March 11th 2014: RTCentras - a Lithuanian headquartered market research specialist after careful evaluation, has decided to sign up with DigitalMR to use its private online communities platform and social media research services.
communities247 (previously eCommunities) is a software platform that will now allow companies in the Baltic States (Lithuania, Latvia and Estonia) and in Belarus to recruit private online communities or community panels for the purposes of market research, co-creation, customer activation and customer advocacy.
The platform is multilingual and equipped with a range of useful marketing research tools, most of which have been especially designed by DigitalMR’s researchers and software engineers in order to bring innovation and efficiency to the marketing research process. Some of the available tools that enable engagement with the community members are: Moderated Bulletin Board Discussions (enabling the use of rich media), Video and Photo Diaries for ethnography, Chat Group Discussions, Online Surveys and Polls.
RTCentras owns panels in all 4 countries through its subsidiary Bell Partners which are used for marketing research purposes. The panels can be used to recruit onto private online communities for higher engagement and less churn. In addition to using larger communities for ad-hoc research for its clients, the communities will be made available to companies or brands to consider recruiting their own private online communities for co-creation and insights.
DigitalMR’s CEO, Michalis Michael said, “I am excited about this win for a number of reasons: With one partner, DigitalMR cover 4 countries that will now have access to communities247. RTCentras, our new partner in the Baltics is well respected in the marketing research space and their choice of communities247 over other platforms is a significant win for the stage DigitalMR is in.”
Edmundas Brazenas Co-founder of RTCentras said, “We are very happy and proud to be the first in the Baltic States, launching this new and advanced market research technology for our clients. Our Company, as always, is committed to be a pioneer and in the forefront of technological developments in the area of marketing research. RTCentras and Bell Partners using the DigitalMR platform for online qualitative research is one more proof that we deliver on this commitment. Our consumer panels in the Baltic States are quite unique and are there to help companies better connect and understand their consumers. I have no doubt that our decision to use our panels to create consumer communities will provide a tremendous benefit to our clients.”
Michalis A. Michael
tel: +44 751 571 0370
DigitalMR understands what people think and feel when they share views online. It is a specialist company which provides a holistic approach to web based market research. It specialises in utilising social media research, especially social media listening, and private online communities to enhance its business consulting approach.
DigitalMR has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and CEO, Michalis Michael and has presence in London UK, Nicosia Cyprus, Warsaw Poland, Italy, the US, Turkey, France and now the Baltic States and Belarus.
About Bell Partners & RTCentras
Bell Partners & RTcentras (Market Research Center) a Lithuanian headquartered full service market research company established in 2010, operating in Lithuania, Latvia, Estonia and Belarus. Company provides F2F, telephone, WEB surveys, in-depth interviews, FGD, Mystery shopping services and advanced market research training for local and international clients.
Tel: + 370 612 55922
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