At DigitalMR we have a strong view about the fact that true customer insights can only be the result of combining multiple data sources. Synthesizing actionable insights is not a simple task but our experience allows us to connect the dots using data from various source types, and ‘read between the lines’. With some intuition added to the mix there is a high probability that a nugget of knowledge can be found. We integrate qualitative and quantitative research - that is the asking questions part - behavioral tracking such as actual purchases or website visits, and of course our bread and butter: social listening.
3 main ways to obtain useful data for insight generation
- Listening (Social Media Monitoring)
- Asking Questions (Private Online Communities or Ad-hoc online market research)
- Tracking Behaviour (purchase behaviour, viewership, ethnography)