In 2014, a renowned maker of luxury wrist watches commissioned DigitalMR to harvest and analyse social media data related to their product category, in order to understand what people were saying about their brand and discover some actionable business insights. Download the infographic and find out what should be expected ...

In 2013, a global blue chip organisation commissioned DigitalMR to harvest and analyse social media data related to one of their Personal Care product categories. The objective was to explore the web landscape around the category in six different countries and languages around the world, in order to inform their ...

In 2014, SABMiller - one of the world's largest and most well-known beverage companies - used a traditional social media monitoring tool to analyse social media posts from 3 Latin American countries about its brands. The data consisted of posts from Twitter, Facebook, Youtube, News sites, Forums, and Blogs. They then ...

We have put together an infographic aiming to show the sentiment for various product categories, as identified in several listening247® projects conducted in recent times. This infographic reveals that the negativity in some service industries such as train providers can be huge, whereas for luxury goods industries selling e.g. watches, there ...