DigitalMR Blog | New Techniques

Probably the best next generation market research blog on the web

Research on the move

26th of January 2011
by Steve Cooke
New Techniques

Mobile research used to be largely restricted to simple, short text based surveys through SMS. Although the use of graphics and pictures could ...

Are we all “panelled out”?

13th of December 2010
by Steve Cooke
New Techniques

Response rates to traditional surveys have been steadily dropping for years, telephone interviewing has been hit by the increase in mobile-only households ...

Improving your focus – Moving your focus groups online

30th of December 2010
by Steve Cooke
New Techniques

Harnessing web-based technology to improve market research delivery is what we are all about at DigitalMR. And one area of research that ...

The brave new world of web based research

4th of October 2010
by Steve Cooke
New Techniques

More than a decade ago, when clients wanted faster, cheaper and more flexible research, the charge was led by software companies providing ...

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Research on the move

Are we all “panelled out”?

Improving your focus – Moving your focus groups online

The brave new world of web based research

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