DigitalMR Blog | Social Media

Probably the best next generation market research blog on the web

Giving your online advocacy a turbo boost

11th of June 2012
by Steve Cooke
Social Media

Amplify your message with DigitalMR’s Accelerated Customer Advocacy Model So, your organisation has set up a Facebook page, you’ve created a Linked-In profile, ...

Social Media Research for UK Banks - listening to customers the easy way

16th of March 2012
by Steve Cooke
Social Media

If, like me, you have a love/hate relationship with the organisations that you bank with, then occasionally you may be moved to ...

DIY Research – if your radiator is leaking do you call a plumber?

8th of February 2012
by Steve Cooke
Social Media

Agency side market researchers are not renowned for having dramatic outbursts, but there are two words that are guaranteed to raise their ...

Why companies should care more about insights?

10th of January 2012
by Michalis Michael and Alessandro di Fiore
Social Media

A recent survey showed that European and American CEOs didn’t place much emphasis in the insight generation capability of their companies. The ...

The Big 5 “TLAs” in Social Media. What are they and how should they be used to build advocacy?

28th of December 2011
by Michalis Michael
Social Media

Three Letter Acronyms (TLAs for short!) sometimes appear to be just another level of confusing business jargon. In this blog we demystify ...

The rise of private social networks – and leveraging them for online research

30th of April 2012
by Steve Cooke
Social Media

Do you still use your company intranet? While websites have become more interactive and social media savvy, the company intranet now feels ...

New light through old windows – how traditional exchange of ideas in the physical world help us with social media

7th of March 2012
by Michalis Michael and Steve Cooke
Social Media

If you have ever found yourself emailing a work colleague, when in reality it’s easier to actually speak to them, then perhaps ...

Social Media Research, co-creation and beyond – the best new online qualitative tools

26th of January 2012
by Steve Cooke
Social Media

Advances in technology, coupled with the rise of social media, have led to a proliferation of new and exciting qualitative research techniques. ...

Is "Open Source" a viable business model?

6th of January 2012
by Michalis Michael
Social Media

One of the benefits associated with the social media revolution has been the increased emphasis in sharing and collaboration. Wikipedia has developed ...

In Search of Consumers' Pulse - Procter and Gamble Going Digital

21st of December 2011
by Nicos Rossides
Social Media

// It is no accident that P&G is a global marketing giant. It continually pushes innovation and learning across the entire organization, ...

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