This eBook will help you to: Understand the core principles of co-creation Learn how to apply them to your research strategy Develop more efficient research programs    

Customer Segmentation is not a new thing, but this eBook highlights: Why segmentations based on needs are the only proper way to segment your audience Why it pays to identify customers based on their needs as opposed to demographics or psychographics How to enhance customer targeting with appropriate messaging How ...

Why download this eBook? Learn more about the fastest growing tool in the market research industry Learn how to interact with a "switched on" audience Achieve genuine commercial benefit through creating a constant dialogue and connection to the people who buy and use our products Learn how to gather more ...

The objective of this paper is to serve as a comprehensive guide for users of panels and online research, especially those users who are just about to start engaging with these market research methods. It attempts to take a holistic view on panels and discuss issues ranging from panel recruitment, ...